The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction
2017; SAGE Publishing; Volume: 57; Issue: 7 Linguagem: Inglês
10.1177/0047287517721369
ISSN1552-6763
Autores Tópico(s)Customer Service Quality and Loyalty
ResumoThe current study develops a theoretical model of the effect of memorable tourism experiences (MTEs) on behavioral intentions by examining the structural relationships between destination image (DI), tourist satisfaction, revisit intention, and word-of-mouth (WOM) publicity. The results show that MTEs influence future behavioral intentions both directly and indirectly through DI and tourist satisfaction. Moreover, MTEs are found to be the most influential determinant of behavioral intentions. Thus, the results challenge those practitioners and researchers who perceive visitor satisfaction to be the most important indicator of destination performance. Theoretical and managerial implications are discussed based on the study results, and directions for future research are provided.
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