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SWOT analysis of tourism on Kopaonik and the spas of its piedmont

2011; University of Novi Sad, Department of Geography, Tourism and Hotel Management; Volume: 15; Issue: 3 Linguagem: Inglês

10.5937/turizam1103109b

1821-1127

Goran Bojovic, Jovan Plavša,

Cruise Tourism Development and Management

Kopaonik and the four spas of Jošanica, Lukovo, Prolom and Kursumlija, of its piedmont occupy an area of approximately 3,400 km² with a population of 110,000 inhabitants. In terms of administra­tion, the researched area is disposal of 11 municipalities. In some municipalities, tourism has been developed and improved according to plan, with the municipalities of Raška, Kuršumlija and Brus being the leading ones. In the development plans of these municipalities, tourism has received priority importance. In addition to the numerous indicators of sustainable tourism development of this moun­tain-spa region, the SWOT analysis certainly contributes significantly to a clearer view of this situ­ation. Through specific examples of 'advantages and opportunities' the SWOT analysis will indi­cate the link of reality of tourism with opportunities of the region and offer guidelines to ease some of many years' disadvantages and shortcomings. ' Five key factors for the mountain and spa tourism of Kopaonik will be exposed to the authors in the thesis through analysis and comments.