Produção Nacional
Revisado por pares
A emoção não pode esperar: Uma análise da relação entre tecnologia, relacionamento humano e criança nos filmes publicitários da Claro
2017; Volume: 16; Issue: 31 Linguagem: Inglês
10.18226/21782687.v16.n31.08
ISSN2178-2687
AutoresCaroline Roveda Pilger, Saraí Patricia Schmidt,
Tópico(s)Education and Digital Technologies
ResumoThe article promotes a discussion about the relationship among human relationship, technology, advertising and child focusing on the analysis of advertising films that present the technology as a way to bridge the distance between people.The study focuses on the description and analysis of a group of advertising films of telecommunication company Claro, presenting the child and family images.In methodological terms as in material organization, it was used the content analysis methodology proposed by Bardin (2004).The first session of the study presents a discussion about the fragility of human relationships in contemporary times from the contributions of Bauman (2001Bauman ( , 2004Bauman ( , 2007Bauman ( , 2009)).The analysis discusses the intense relationship between child, human relationship and technology on advertising adding the contributions about experience developed by Benjamin (2011), andLarrosa (2002).
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