Portal de Periódicos da CAPES

A construção da imagem internacional do Brasil por meio da cultura. Do Gabinete de Curiosidades à cerimônia de abertura dos Jogos Olímpicos no Brasil

2017; UNIVERSIDADE FEDERAL DE UBERLÂNDIA; Volume: 13; Issue: 2 Linguagem: Inglês

10.14393/ouv21-v13n2a2017-1

1983-1005

Maria Ignez Mantovani Franco,

Physical Education and Sports Studies

The article discusses human displacement on the planet, through different ages, looking permanently for knowledge, domain and occupation of territories. It highlights that from the first human exchanges to the present, culture expresses the intrinsic relationship of humankind with its environment, through the artifacts that are part of its symbolic universe. Used as a major instrument to inform, to let European headquarters know about the discoveries in the tropics, the reports of European travelers were always accompanied by drawings, illustrations, maps, engravings and natural species that formed the Wonder Rooms, in order to delight and seduce Europeans in the 16th century. Thus, from the Cabinets of Curiosities to the opening ceremony of the Olympic Games in Brazil, Brazilian culture expresses its enormous potential to narrow paths for a cultural diplomacy of excellence, which could represent a great strategy for the inclusion of the country in the global economic system. The article analyzes the participation of Brazil in some expressive international cultural events, and reflects on culture as an element of soft power in the context of international relations. KEYWORDS Culture, globalization, soft power, cultural diplomacy, olympic games.