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The Popularization Problem of Websites and Analysis of Competitors

2017; Springer Nature; Linguagem: Inglês

10.1007/978-3-319-70581-1_4

2194-5357

Taras Basyuk,

Digital Marketing and Social Media

The features of popularizing websites in the global Internet and the main factors that influence this process are analysed in the article. The analysis of existing researches is conducted and implementation of search engines that made it possible to identify the most important factors in the competitive promotion of the resource is described. The methods of assessing backlinks, anchors, resource and content logical structure are developed. The possibilities to apply thematic backlinks of competitors in the promoting website are determined. The scheme, which reflects features of website structure design depending on types of keywords, is developed.