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Social awareness as a support tool for analog TV switch off and humanization process: Seja Digital’s experience in Rio Verde and Brasília (Brazil)

2017; Volume: 2017; Issue: 3 Linguagem: Inglês

10.18580/setijbe.2017.12

2446-9432

Deisy Feitosa,

Education and Digital Technologies

In order to attend regulatory order, Brazil's analog TV signal is in the process of switching off.The expectation is to switch off the analog signal of all major and medium-sized cities in Brazil until 2018.If everything goes according to plan, the digitalization of the entire country will complete by 2023.To ensure this, Seja Digital -EAD (entity responsible for the operation and analog signal switch off) has undertaken many actions guided by social mobilization.This article presents the blueprints of a project based on this methodology applied in Rio Verde city (Goiás State) and tested on other cities.It aims to support the population throughout the transition process by answering questions and scheduling the distribution of converter kits to families that receive social aid from federal government programs.Additionally, it presents a conceptual reflection on the meaning of social mobilization and justification for why it is so highly valued for TV switch off projects.