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A Study on Effects of Time Pressure Perceived by Users of Airport Duty-free Shop on Impulsive Purchasing Behavior and repurchase Intention

2017; Canadian Center of Science and Education; Volume: 11; Issue: 1 Linguagem: Inglês

10.5539/ibr.v11n1p59

1913-9012

Kang-Yeol Lee, Yujin Choi, Jin-Woo Park,

Consumer Perception and Purchasing Behavior

The purpose of this research is to analyze the effects of time pressure perceived by users of the airport duty-free shop on impulsive purchasing behavior, satisfaction, and repurchase intention. For the purpose, we have carried out a questionnaire survey with users of the duty-free shop at the Incheon International Airport who are waiting to get on-board after purchasing duty-free goods at the airport duty-free shop as target. A total of 203 questionnaires were analyzed using structural equation modeling. As a result of the analysis, time pressure turned out to have a significant effect on impulsive purchasing behavior and repurchase intention, and satisfaction turned out to have a positive effect on repurchase intention. On the other hand, the effect of impulsive purchasing behavior on satisfaction and repurchase intention turned out to be insignificant statistically.