Portal de Periódicos da CAPES

DIGITAL TRANSFORMATION OF BUSINESS MODELS — BEST PRACTICE, ENABLERS, AND ROADMAP

2017; Imperial College Press; Volume: 21; Issue: 08 Linguagem: Inglês

10.1142/s136391961740014x

1757-5877

Daniel R. A. Schallmo, Chris­topher A. Williams, Luke Boardman,

Service and Product Innovation

The purpose of this paper is to clarify the definition of digital transformation (DT) and to introduce a structured approach with phases, activities and results. Our research is based on a literature review which provides insight into the basic understanding of DT. Examples complete the research and show the practical application of DT. The main findings are that although DT is a widely known concept, an approach for the structured DT of business models is missing. The paper offers a clear definition of the DT of business models and phases for the DT of business models. Moreover, the paper offers examples of enablers and DT.