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Pussy made of steel: os sentidos inaugurados por um cartaz da Women’s March na página Supergirl Brasil

2017; UNIVERSIDADE DO VALE DO RIO DOS SINOS; Volume: 19; Issue: 3 Linguagem: Inglês

10.4013/fem.2017.193.11

1984-8226

Ronaldo Henn, Christian Gonzatti, Francielli Esmitiz,

Social Media and Politics

The paper analyzes the semiotic processuality established from the publication of the poster that Melissa Benoist took to the Women’s March on the page Supergirl Brasil. The methodology called Analysis of the Construction of Senses in Social Networks, used for the study of cyberevents, has enabled, from theoretical tensions, to find the emergence of six constellations: political confrontations, fan performances, contextualizations, chauvinism and disconnections. The articulation between the potentialities of social networking sites, issues of gender and sexuality and pop culture can signal new paths in relation to the mediatic representations of heroines and help study the issues surrounding contemporary feminism, such as the realization that these movements would be the opposite of chauvinism. We point out directions that can be taken in relation to these problems from the narrative potentialities of pop culture and the use of the methodology adopted here in future research that will unfold over the digital dynamics.Keywords: feminism, pop culture, social networking sites.