Portal de Periódicos da CAPES

AS DEUSAS DA MARCA LUX

2009; UNIVERSIDADE ESTADUAL DO OESTE DO PARANÁ; Volume: 3; Issue: 2 Linguagem: Inglês

1982-5935

Luciane Melli,

Linguistics and Education Research

This study aims to analyse one important publicity about lux brand to verify the mechanisms of production of meaning. We are interested about the values associated with the brand. One of its main subject is the irony. The advertisement are ―Seductress Goddes‖, which propagates the release of the new soap Lux luxury sedctress of chocolate of the publicity campain : ―We are all Goddes‖. The analysis of the mechanisms of production of meaning will be perform with the instruments of the french semiotic, from A. J. Greimas and brazilian´s followings.