Produção Nacional
Juegos Olímpicos Rio 2016 y Copa del Mundo 2014: Un análisis comparativo de la demanda turística doméstica e internacional
2018; Volume: 27; Issue: 1 Linguagem: Inglês
ISSN
1851-1732
AutoresDéborah Moraes Zouain, Paola Bastos Lohmann, Kaarina Barbosa Virkki, Márcio Ferreira Bezerra,
Tópico(s)Physical Education and Sports Studies
ResumoespanolEl objetivo de este estudio es investigar la demanda turistica de los Juegos Olimpicos Rio 2016 y de la Copa del Mundo 2014, y analizar de forma comparativa el perfil, los habitos de viaje y la percepcion de los impactos en el destino sede. Se realizo una investigacion cuantitativa durante el periodo de los dos mega eventos (agosto de 2016 y julio de 2014, respectivamente). La muestra recolectada fue de 2678 turistas domesticos y 872 turistas internacionales durante la Copa del Mundo 2014 y 399 turistas domesticos mas 417 turistas internacionales durante los Juegos Olimpicos Rio 2016. Los datos Indican semejanzas y diferencias entre los grupos investigados. Se observa en la demanda turistica de los Juegos Olimpicos una mayor interaccion con la ciudad sede y los destinos de alrededor, teniendo incluso un mayor tiempo de permanencia, tanto en lo que respecta al turista domestico como internacional, en comparacion con la Copa del Mundo. Se percibe que el hecho de que el evento suceda en un unico destino sede favorece esta experiencia y una mayor interaccion con las diferentes culturas, considerando la percepcion positiva de algunos legados intangibles y de dificil medicion como el intercambio cultural y la alegria del pueblo. Los resultados de este estudio pueden ser utilizados de forma estrategica por futuros destinos sede de mega eventos deportivos, asi como por gestores publicos y privados e investigadores que estudien la tematica EnglishOlympic Games Rio 2016 and World Cup 2014: A Comparative Analysis between Domestic and International Tourist Demand. The present study aimed to investigate the tourist demand of the Rio 2016 Olympic Games and the 2014 World Cup, and to analyze in a comparative way the profile, the travel habits and the perception of impacts in the host destination. For purpose, a primary, quantitative, face-to-face research was conducted during the two mega-events (in August 2016 and July 2014, respectively). The sample collected was 2678 domestic tourists and 872 international tourists during the 2014 World Cup and 399 domestic tourists 417 international tourists during the Rio 2016 Olympic Games. The data points to many similarities and differences between these groups surveyed. It is observed in the tourist demand of the Olympic Games, a greater interaction with the host city and the surrounding destinations, considering even a longer stay, both for the domestic and international tourist, compared to those of the World Cup. It is perceived that the fact that the event happens in a single destination, favors this experience and even for greater interaction with different cultures, given the positive perception of some intangible legacies that are difficult to measure, such as cultural Exchange and joy of the people. The results of this study can be used in a strategic way, by future destinations for sports mega-events, as well as by public and private managers and researchers who study the subject matter
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