Artigo Produção Nacional Revisado por pares

La crítica en el proceso de construcción del formato telenovela brasileña en los años 1970

2018; Ediciones Universidad de Salamanca; Volume: 5; Issue: 9 Linguagem: Inglês

10.3232/reb.2018.v5.n9.3441

ISSN

2386-4540

Autores

Maria Ignês Carlos Magno, Maria Aparecida Baccega,

Tópico(s)

History, Culture, and Society

Resumo

The aim of this text is to show how the criticism practiced in newspapers and magazines in the 1970s – when commenting, analyzing the themes, technical and aesthetic aspects and dialoguing with directors, authors and the public – contributed to the soap opera format to reach the level it has obtained, and the cultural recognition given to it. To discuss the proposed issue, we chose the soap operas: O Bem-Amado (1973) by Dias Gomes and O Casarao (1976) by Lauro Cesar Muniz, and the criticism made by Artur da Tavola from the newspaper O Globo (RJ) and Helena Silveira from the newspaper Folha de Sao Paulo . The choice of these soap operas occurred because it allowed us to show, at the same time, the innovations that they promoted in the Brazilian teledramaturgy and how the criticism practiced daily in the newspapers contributed to the construction of the Brazilian soap opera format.

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