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Pompeii dilemma: A motivation‐based analysis of tourists' preference for “superstar” archaeological attractors or less renowned archaeological sites in the V esuvius area

2018; Wiley; Volume: 20; Issue: 3 Linguagem: Inglês

10.1002/jtr.2186

1522-1970

Salvatore Ercolano, Giuseppe Lucio Gaeta, Benedetta Parenti,

Religious Tourism and Spaces

Abstract This paper studies the motivations that trigger tourists' choice of visiting one specific archaeological site among those that exist in the Vesuvius area in southern Italy where, alongside some “superstar” archaeological attractors (Pompeii and Herculaneum), some less renowned sites (Oplontis, Stabiae, and Boscoreale) also exist. Based on data collected through an original survey, this paper proposes an empirical analysis aimed at investigating the correlation that exists between motivations for the visit and the site chosen among those existing in the Vesuvius area. The results contribute to the expanding literature focusing on motivations of cultural and heritage tourism.