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Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites

2018; JMIR Publications; Volume: 20; Issue: 3 Linguagem: Inglês

10.2196/jmir.8550

1439-4456

Greta Hsu, Jessica Y Sun, Shu‐Hong Zhu,

Obesity, Physical Activity, Diet

Background: The electronic cigarette (e-cigarette) industry has grown in size and organizational complexity in recent years, most notably with the entry of major tobacco companies in 2012 and the proliferation of vape shops. Many brands maintain retail websites that present e-cigarette marketing claims and sell directly to consumers. Understanding of the evolving composition of different types of e-cigarette brand websites is currently underdeveloped.