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Exploring the uncharted territory of social media: the next frontier of medical education in nephrology

2018; Oxford University Press; Volume: 11; Issue: 2 Linguagem: Inglês

10.1093/ckj/sfy003

2048-8513

Tejas Desai, Sivakumar Sridharan, Xavier Vela Parada, Rolando Claure‐Del Granado, Carlos Orantes, Hector Madariaga, Krishnam Raju Penmatsa, Gopal Basu, Fernanda Arce Amare,

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Social media is gaining popularity amongst both medical educators and life-long learners. One of the most popular social media platforms used by the medical community is Twitter, which is popular amongst physicians, students and patients, and particularly in medical societies. Major international and regional societies commonly use Twitter to amplify their reach beyond what their live annual meetings can achieve. There has been a unique and notable effort by Nephrology societies to craft a structured social media strategy that results in the broadest reach to the community of nephrology providers. We report on the first three such experiments performed by three separate nephrology organizations.