Everyone hates a humblebrag

2018; Elsevier BV; Volume: 237; Issue: 3161 Linguagem: Inglês

10.1016/s0262-4079(18)30112-x

ISSN

2059-5387

Autores

Alice Klein,

Tópico(s)

Misinformation and Its Impacts

Resumo

If the tweet by actor Jared Leto sets people's teeth on edge, they're not alone. A study has revealed that feigning modesty while boasting--a practice known as humblebragging--annoys people even more than outright self-promotion. Humblebragging comes in two forms, says Ovul Sezer at the University of North Carolina. It can be expressed as a display of humility--I'm so shocked my new book is a bestseller--or a complaint: I've got nothing to wear after losing so much weight. Both types are disliked more than outright bragging, according to a series of experiments run by Sezer and her team

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