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For every “game over” there is a “play again”: Analysis of user preferences regarding 7th- and 8th-generation video games consoles

2018; Elsevier BV; Volume: 29; Issue: 1 Linguagem: Inglês

10.1016/j.hitech.2018.04.005

1879-1638

Emílio José Montero Arruda Filho, Igor de Jesus Lobato Pompeu Gammarano,

Consumer Behavior in Brand Consumption and Identification

This article presents a qualitative analysis of data obtained via semi-structured interviews on the preferences of users regarding 7th- and 8th-generation video games. The study evaluates the factors that influence consumption choices regarding these video games, with a focus on the Xbox 360, Nintendo Wii, PlayStation 3, Xbox One, PlayStation 4 and Wii U platforms. Nine profiles of consumption are identified, measured according user values and consumption preferences from the participants analyzed. The results of the analysis are arranged according to defined categories that describe the phenomena studied. The study concludes that factors such as love for the brand, technological convergence, social positioning, perceived risk, and attraction to the design of the equipment influence the process of use and consumption with respect to the technological devices studied.