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Factors Affecting Smartphone Purchase Decisions of Generation-Y

2017; Swinburne University of Technology; Volume: 23; Issue: 1 Linguagem: Inglês

1323-6903

Chan Kit Hie, Teresa Susila, Nushrat Shabrin, Sarod Khandaker, Saad Bin Abul Kashem,

Consumer Behavior in Brand Consumption and Identification

Smartphones have become an indispensable part of daily life of Generation-Y. Currently, Generation-Y accounts for the biggest proportion of the Malaysian population, and they are the main users of ...