Por qué cooperan las micro y pequeñas empresas turísticas
2017; Volume: 26; Issue: 4 Linguagem: Espanhol
ISSN
1851-1732
AutoresHelena Araújo Costa, Elimar Pinheiro do Nascimento, Valmir Emil Hoffmann, David Leonardo Bouças da Silva,
Tópico(s)Social and Economic Solidarity
ResumoespanolEste articulo analiza las razones que explican la cooperacion y la eleccion de socios entre las MPE de turismo en base a distintas perspectivas teoricas. Fueron seleccionadas empresas de los principales destinos turisticos de la Rota das Emocoes en Brasil: Jericoacoara (CE), Parnaiba (PI) y Barreirinhas (MA). La metodologia cualitativa se baso en entrevistas en profundidad a 27 empresarios destacados de la red de cooperacion de la ruta. Se realizo un analisis del discurso con el soporte del Nvivo para tratar los datos. Los resultados sugieren que existen pocos lazos familiares y de amistad anteriores a las colaboraciones entre empresas y que la cooperacion tiende a darse en pequenos grupos de competidores directos. Los datos revelan que las razones para cooperar varian de acuerdo con las acciones en cuestion, tambien diversificadas. En cuanto a la eleccion de los socios aparecen tres criterios principales: (i) calidad y compatibilidad entre los niveles del servicio de las empresas, (ii) buen relacionamiento, amistad y confianza y (iii) experiencias pasadas y reputacion. Como conclusion es evidente que la cooperacion entre las MPE no puede ser explicada por la afiliacion exclusiva a una teoria, pues existe una combinacion de razones instrumentales, colectivas y valorativas. EnglishWhy Do Micro and Small Sized Tourism Enterprises Cooperate? This paper aims to analyse the main reasons for the occurrence of cooperation between SME in tourism as well as the criteria for partner selection, based on distinct theoretical approaches. Companies established in the main tourist destinations of a route located on the north coast of Brazilian northeast were investigated: Jericoacoara (CE), Parnaiba (PI) and Barreirinhas (MA). The qualitative study counted upon 27 in depth interviews with entrepreneurs selected based on their participation on cooperation in the Route. The analysis technique used was discourse analysis supported by Nvivo. The main findings reveal few family and friendship ties prior to the business partnership and also suggest that cooperation tends to occur between small groups of direct competitors in a destination. There is evidence that the reasons for cooperating vary accordingly to the cooperation actions, which are also diverse. Regarding the partner selection three are the main criteria: (i) service quality and similarity, (ii) good relationship, friendship and trust and (iii) past experiences and reputation. The data support the conclusion that the SME cooperative behavior cannot be explained exclusively by one theory, considering other elements such as individual interests, as well as collective matters, personal values and affective social ties
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