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Atributos de séries dramáticas de sucesso e engajamento da audiência

2018; Departamento de Cinema, Rádio e Televisão da Universidade de São Paulo; Volume: 45; Issue: 50 Linguagem: Inglês

10.11606/issn.2316-7114.sig.2018.143013

2316-7114

Sílvio Antonio Luiz Anaz,

Multimedia Communication and Technology

Some contemporary drama TV series are characterized by hybrid format (serial and episodic), expanded universe (transmedia), audience engagement, and long arcs that elaborate on personage’s characteristics. This paper analyzes this phenomenon in two steps: first, it establishes the main specificities in contemporary creation and fruition processes of TV series; second, it maps and delineates the outstanding resources that have contributed to their success. The results indicate the importance of the role of showrunner, the logic of production and consumption in pay TV, and the use of challenging narrative resources for audience in the successful contemporary drama TV series.