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WHEN EATING BECOMES BUSINESS

2018; FUNDAÇÃO GETÚLIO VARGAS; Volume: 58; Issue: 3 Linguagem: Inglês

10.1590/s0034-759020180302

2178-938X

Marina de Camargo Heck, Jeffrey M. Pilcher, Krishnendu Ray, Eliane Pereira Zamith Brito,

Culinary Culture and Tourism

Food is big business in both Brazil and around the world. Brazil-based 3G Capital, for example, made news by its purchase of renowned international brands such as Budweiser, Kraft-Heinz, and Burger King. Brazil’s current global managerial leadership marks a distinct change from its historical position as a commodity exporter, albeit a dominant one. However, scale is not the only measure of food’s economic significance; in modern industrial societies, production and sale of food still provide basic livelihood for countless people, especially the most marginalized, from acai pickers on the Amazonian riverside to artisanal food street vendors in Sao Paulo. Comprehending the food business requires several analytical tools reaching across both social and geopolitical boundaries. Such analysis must be attuned to the myriad problems of public health and social integration that remain despite—and in some cases have resulted from—the successes of modern agribusiness and industrial food processing. This special issue seeks to introduce the methods and findings in the field of Food Studies to readers of RAE-Revista de Administracao de Empresas to encourage international and interdisciplinary conversations leading to better understanding of and innovative practices within the global food system.