Artigo
CAN’T HELP FALLING IN LOVE: HOW LUXURY BRANDS GENERATE CONSUMER AFFECT IN SOCIAL MEDIA
2018; Global Alliance of Marketing & Management Associations; Volume: 2018; Linguagem: Inglês
10.15444/gmc2018.02.03.06
ISSN2288-825X
AutoresJan-Frederik Gräve, Marius Johnen, Sina Kaltenbach, Timo Mandler,
Tópico(s)Media Studies and Communication
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