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Towards Sustainability Through Incremental Innovation of a Low Cost Product: The Nespresso Case

2018; Sindicato das Secretárias do Estado de São Paulo; Volume: 9; Issue: 2 Linguagem: Inglês

10.7769/gesec.v9i2.789

2178-9010

Rosana Yasue Narazaki, Mauro Silva Ruiz, Cláudia Terezinha Kniess, Cristiane Drebes Pedron,

Innovation and Socioeconomic Development

With the increase of the population, it is imperative to expand the production of goods and services to meet the needs of individuals. Aggressive production practices are destroying and diminishing the world’s natural resources, without any consideration about its consequences and impact on future generations. In order to minimize this problem, organizations need to develop innovations, which focus on and address the economic, social and environmental dimensions, or Triple Bottom Line. This article presents a case study on Nespresso, and investigates their strategy of developing an innovative recyclable aluminum coffee capsule, and a closed-loop recycling process, with the purpose of meeting the Triple Bottom Line. Data collection was done through secondary data, video testimonies and public documents. The collected data was analyzed and validated using the Theoretical Framework of Sustainability. With the understanding of this case, it was sought to answer the following research question: How can a low-cost incremental innovation contribute to sustainability in a gourmet coffee company? The main finding is that a low-cost product with incremental innovation, designed to meet the purpose of the Triple Bottom Line and coupled with a value-sharing strategy, is capable of delivering economic, social, and environmental benefits.