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Artigo Revisado por pares
BIBTEX RIS

Anticipated regret and escalation of commitment to failing, new product development projects in business markets

2018; Elsevier BV; Volume: 76; Linguagem: Inglês

10.1016/j.indmarman.2018.08.008

ISSN

1873-2062

Autores

Kumar R. Sarangee, Jeffrey Schmidt, Roger J. Calantone,

Tópico(s)

Digital Marketing and Social Media

Referência(s)
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Industrial Marketing Management
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