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The Model of Component Evaluation of Company’s Innovational Potential

2018; Springer International Publishing; Linguagem: Inglês

10.1007/978-3-030-00102-5_117

2367-3370

T. V. Goryacheva, Ekaterina A. Lapteva, А. П. Плотников, Irina N. Pchelintseva, Lyudmila Slavnetskova,

Business and Economic Development

The article studies the problem of management of company’s innovational potential, consideration of negative factors that influence it, and determination of problem indicators and spheres of company’s activities with the usage of the method of modeling the parameters of company’s innovational potential. The model of evaluation of innovational potential is created – it covers all stages of the process of evaluation and contains the set of incoming, internal, and outgoing parameters and allows forecasting the level of indicators that are used during evaluation of innovational potential depending on change of the initial data for the purpose of further elimination of negative consequences in the process of company’s development. The authors present a scientific idea of development of the methods of evaluation of industrial companies’ innovational potential, which consists in the fact that evaluation of innovational potential is conducted in view of components of innovational potential and the group of controlled factors that influence it. The method of component evaluation of company’s innovational potential is offered – as compared to the existing methods, it is most objective (minimum share of expert evaluations, ensures analysis of components of industrial companies’ innovational potential, and allows determining the problem components and passing from analysis of results and development of measures to management of the level of company’s innovational potential. The values of all indicators (cost, natural, relative, and absolute) of the authors’ complex are given in 10-point scale, which allows comparing the levels of indicators of evaluation of industrial companies’ innovational potential. In the process of evaluation of innovational potential, it is offered to use the methods of analytical and comparative analysis, expert evaluations, modeling, and methods of graphical and table presentation of information. The results of approbation of the method of component evaluation of innovational potential of an industrial company of Saratov Oblast of the Russian Federation are presented. Practical usage of the offered model allows the managerial team to conduct objective evaluation of company’s innovational potential, determining the problem areas of company’s activities, and making corresponding managerial decisions on increase of the level of innovational potential – which will eventually stimulate the company’s development.