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Cultural Citizenship or Commercial Interest? The 1962 Grey Cup Fiasco

2018; Human Kinetics; Volume: 49; Issue: 2 Linguagem: Inglês

10.1123/shr.2018-0009

1543-2947

John Valentine,

Sport and Mega-Event Impacts

In 1962, the Board of Broadcast Governors (BBG), an arm of the Canadian federal government responsible for broadcasting, made the unprecedented move to force the national public broadcaster to televise the Grey Cup, the championship game of Canadian football, ostensibly because it was in the national interest. However, research reveals that this decision was not necessarily made because it was in the national interest, but more so to assist the new struggling private television network, CTV. The important content, allegedly linked to cultural citizenship, was not the national championship, but the television commercials. This paper explores why the BBG intervened and how the dispute was settled.