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Fear During Natural Disaster: Its Impact on Perceptions of Shopping Convenience and Shopping Behavior

2018; Taylor & Francis; Volume: 39; Issue: 4 Linguagem: Inglês

10.1080/15332969.2018.1514795

1533-2977

Lindsay R.L. Larson, Hyunju Shin,

COVID-19 Pandemic Impacts

Every year, natural disasters such as hurricanes, tornados, wildfires, and floods occur around the world. However, scarce research has been conducted to understand customer reactions to these common but disruptive events. Using survey data from a sample of 231 Americans who were impacted by Hurricane Matthew, the current study aims to provide a link between fear experienced during a natural disaster, perceptions of shopping convenience and shopping behavior in times of a natural disaster. The results will help retail and service providers understand shopping motives and how to prepare their strategies in dealing with the occurrence of natural disaster.