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Del flujo al stock: el programador radiofónico ante la gestión del catálogo digital

2019; Ediciones Profesionales de la Informacion SL; Volume: 28; Issue: 1 Linguagem: Inglês

10.3145/epi.2019.ene.09

1699-2407

Montse Bonet, Toni Sellas,

Media and Digital Communication

Beyond the undoubted revival of the podcast, its presence in the offer of some Spanish radio stations deserves a detailed analysis. This study presents the analysis of this offer, as well as an approach to the challenges and questions behind the production of native podcasts, exclusively for web consumption. People ultimately responsible for radio programming has to deal with the traditional program schedule, in flow, and now has to add the management of a catalog of podcasts. The quantitative analysis is combined with the qualitative analysis through interviews with some of the top managers responsible for deciding how these two complementary radio offers should coexist. Results show that so far podcasts could be defined as a cultural product rather than a product of a cultural industry.