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What can we Learn from the Informational Content of Cigarette Advertising? A Reply and Further Analysis

1990; SAGE Publishing; Volume: 9; Issue: 1 Linguagem: Inglês

10.1177/074391569000900103

1547-7207

Debra Jones Ringold, John E. Calfee,

Consumer Packaging Perceptions and Trends

“Once more the industry is back to its traditional and usually successful course—advertising flavor, taste and pleasure against a backdrop of beaches, ski slopes and languid lakes. It is a formula that works, …. And this new mood in advertising will probably prevail for some time, now that the FTC has insisted that wildly competitive copy is generally distasteful.” Printers Ink, Dec. 27, 1960, p. 37, celebrating the Federal Trade Commission's ban on tar claims, nicotine claims and all advertising references to the physical effects of smoking.