Book highlight—Developing an effective digital presence
2019; Wiley; Volume: 38; Issue: 2 Linguagem: Inglês
10.1002/joe.21911
ISSN1932-2062
AutoresAna Abigail Molina Cruz, Stelios Karatzas,
Tópico(s)Customer Service Quality and Loyalty
ResumoGlobal Business and Organizational ExcellenceVolume 38, Issue 2 p. 64-74 CURRENTS Book highlight—Developing an effective digital presence Ana Cruz, Ana CruzSearch for more papers by this authorStelios Karatzas, Stelios KaratzasSearch for more papers by this author Ana Cruz, Ana CruzSearch for more papers by this authorStelios Karatzas, Stelios KaratzasSearch for more papers by this author First published: 26 January 2019 https://doi.org/10.1002/joe.21911Citations: 1 This article was excerpted and modified with the permission of the publisher, Routledge, from Digital and Social Media Marketing: A Results-Driven Approach, edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid, and Ana Cruz (© 2017 selection and editorial material, Aleksej Heinze, Gordon Fletcher, Tahir Rashid, and Ana Cruz; individual chapters, the contributors). Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Citing Literature Volume38, Issue2January/February 2019Pages 64-74 RelatedInformation
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