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A Case Study of NUMMI and Its Suppliers

1990; Wiley; Volume: 26; Issue: 4 Linguagem: Inglês

10.1111/j.1745-493x.1990.tb00516.x

0094-8594

Richard G. Newman, Kyoung-gu Rhee,

Outsourcing and Supply Chain Management

The arrival of the automotive transplants from Japan over the last decade has brought about a different method of dealing with suppliers. Long known for close working relationships with suppliers, the Japanese transplants brought a new focus on supplier relations. After developing its own “corporate culture,” the joint venture between General Motors and Toyota, named New United Motors Manufacturing Inc. (NUMMI), embarked on a program of supplier development. This program encompasses effective communications with the supplier as well as a sharing of information which is essential to supplier performance. The NUMMI approach may have significant implications for supplier relationships throughout American industry.