The Effects of SNS Fashion Influencer Authenticity on Follower Behavior Intention -Focused on the Mediation Effect of Fanship-
2019; The Korean Society of Clothing and Textiles; Volume: 43; Issue: 01 Linguagem: Inglês
10.5850/jksct.2019.43.1.17
ISSN2234-0793
Autores Tópico(s)Consumer Behavior in Brand Consumption and Identification
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