The Effects of SNS Fashion Influencer Authenticity on Follower Behavior Intention -Focused on the Mediation Effect of Fanship-

2019; The Korean Society of Clothing and Textiles; Volume: 43; Issue: 01 Linguagem: Inglês

10.5850/jksct.2019.43.1.17

ISSN

2234-0793

Autores

Woo Bin Kim, Ho Jung Choo,

Tópico(s)

Consumer Behavior in Brand Consumption and Identification

Referência(s)