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É clipe vazado que chama?: videomemes musicais, humor e apropriação como ativismo de fãs em torno do hit Sua Cara

2018; Volume: 17; Issue: 34 Linguagem: Inglês

10.18226/21782687.v17.n34.08

2178-2687

Luana Inocêncio, Camila Cornutti Barbosa, Camila Franco Monteiro,

Education and Digital Technologies

By understanding internet memes as artifacts of digital culture, this work seeks to investigate the articulations of the plastic and performatic layers that are organized based on the itinerary flows of the video clips (SOARES, 2009), from the moment the song is appropriated by fans and recombined to other visual insertions of music videomemes.Particularly, we will use as an articulating element of this investigation an exploratory analysis of the videomemes produced by fans after Sua Cara, hit of the American group "Major Lazer" in partnership with Brazilian pop singers Anitta and Pabllo Vittar.The mapped corpus was classified in three derivative flows, each corresponding to the time period of the spreading, and made by three samples of videomemes in each flow.It is interesting to question specifically these objects as performance of taste and mediators of experience, consumption and musical circulation, observing to what extent these creative practices of fans, potentialized by humor and appropriation, contribute to new productions of meaning based on canonical musical goods.