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ESTRATÉGIAS DE STREAMING DE SÉRIES BRASILEIRAS NA PLATAFORMA GLOBOPLAY NO PERÍODO DE 2016 A 2018

2018; UNIVERSIDADE FEDERAL DE SÃO CARLOS; Volume: 9; Issue: 3 Linguagem: Inglês

10.4322/2179-1465.024

ISSN

2179-1465

Autores

Maria Cristina Palma Mungioli, Tomaz Affonso Penner, Flavia Suzue de Mesquita Ikeda,

Tópico(s)

Media Studies and Communication

Resumo

This paper analyzes the streaming strategies of Globoplay platform for Brazilian series also aired on TV Globo from January 2016 to August 2018. The article examines the relationships between streaming and broadcasting systems and their possible feedbacks. Throughout the period analyzed it was possible to identify strategies of the streaming platform premieres as dependent on the schedule from the broadcasting system. In this article, we discuss some implications of this strategy.

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