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Between simpatia and malandragem: Brazilian jeitinho as an individual difference variable

2019; Public Library of Science; Volume: 14; Issue: 4 Linguagem: Inglês

10.1371/journal.pone.0214929

1932-6203

Marco Akira Miura, Ronaldo Pilati, Taciano L. Milfont, Maria Cristina Ferreira, Ronald Fischer,

Media, Gender, and Advertising

Culture-specific behaviour strategies provide an interesting window into individual differences research, producing a richer conceptualization of personality descriptions. Our aim is to describe the personality dimensions linked to a core socio-cultural behaviour pattern in Brazil: jeitinho. To reach this goal we conducted four studies. Our first set of studies (1a, 1b and 1c) examined the underlying structure of jeitinho as an individual difference variable and its nomological network with social values, the Big-Five, moral attitudes, and social dominance orientation. In Study 2, we confirm this structure and relate personal jeitinho to perceptions of jeitinho norms. Results demonstrated that personal jeitinho has two dimensions: Jeitinho Simpático is an individual's tendency to seek positive social interactions, avoid conflict, and find creative solutions; and Jeitinho Malandro captures behaviours such as the use of deception and trickery. These two behaviours are rooted in the same dimensions of the integrated model of values and personality.