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Virtual Idol Hatsune Miku: Case Study of New Production/Consumption Phenomena generated by Network Effects in Japan’s Online Environment

2018; Editorial Board of MGDR; Volume: 03; Issue: 04 Linguagem: Inglês

10.23860/mgdr-2018-03-04-03

2473-4055

Hajime Kobayashi, Takashi Taguchi,

Multimedia Communication and Technology

Using Hatsune Miku, a vocaloid or a Desktop Music (DTM) software using voice synthesizer technology, as a case study, this paper explores how consumer generated media (CGM) and user generated content (UGC) diffused in Japan – rapidly at first and then at an erratic and not-so-rapid pace. The creative environment ushered in by the vocaloid platform, it appears, represents a form of "managed creativity", and not a rosy future characterized by a participatory turn to a widespread democratization of creative activity.