A Study on the Symbolism of colors in film commercials of Korean Airlines and Asiana Airlines-From the perspective of Design Researchers-

Artigo

2007; Korean Society of Design Science; Volume: 20; Issue: 4 Linguagem: Inglês

ISSN

2288-2987

Autores

Youngwon Park, 박상혁,

Tópico(s)

Consumer Perception and Purchasing Behavior

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