Produção Nacional
SEO no jornalismo: títulos testáveis e suas implicações
2019; UNIVERSIDADE FEDERAL DE SANTA MARIA; Volume: 16; Issue: 2 Linguagem: Inglês
10.5007/1984-6924.2019v16n2p98
ISSN1984-6924
AutoresThaísa Bueno, Lucas Santiago Arraes Reino,
Tópico(s)Radio, Podcasts, and Digital Media
ResumoThis article studies journalistic headlines in cyber media from the perspective of professionals who work in the area in large and small news organizations in Brazil. Journalists from Veja Magazine, BuzzFeed, El Pais Brasil, Zero Hora and Semana Online were interviewed in order to understand how the monitoring requirements of SEO (Search Engine Optimization) metrics and strategies have transformed the journalistic narrative, with the purpose of producing headlines of the stories. The study seeks to understand how this struggle for engagement interferes in the writing and edition of the headlines, as well as reflect on how journalists see this interposition and its impact on what is understood by quality journalism, based on the basic orientation of informing, from the perspective of journalists undergoing this change.
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