The Effect of K-beauty SNS Influencer on Chinese Consumers’ Acceptance Intentionof New Products: Focused on Elaboration Likelihood Model(ELM)

2019; Society of Fashion and Textile Industry; Volume: 21; Issue: 5 Linguagem: Inglês

10.5805/sfti.2019.21.5.574

ISSN

2287-5743

Autores

Wang Lei, Jin Hwa Lee,

Referência(s)