Magic Highways and Autopias: Disney and Automobile Advertising
2019; Springer International Publishing; Linguagem: Inglês
10.1007/978-3-030-27939-4_4
ISSN2523-8094
Autores Tópico(s)Literature, Film, and Journalism Analysis
ResumoThis chapter argues that advertising is an important part of Disney history, revising earlier accounts that have ignored or downplayed this activity. A case study of the company’s work in the related fields of automobiles, oil and government highway construction between 1954 and 1964 reveals a complex web of corporate activity with promotion, persuasion and selling at its centre. In conjunction with construction of the Disneyland theme park the animation studio produced a significant number of animated television commercials, many of which used existing Disney characters as spokespersons. The park itself also featured number of attractions that promoted other corporations, using both cel animated films and expanded forms of animation. This activity continued into work for the 1964–1965 New York World’s Fair and the later Walt Disney World resort in Florida.
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