Produção Nacional
Revisado por pares
Enjoying the NFL in Brazil through social TV
2019; UNIVERSIDADE FEDERAL FLUMINENSE; Volume: 13; Issue: 4 Linguagem: Inglês
10.12712/rpca.v13i4.29511
ISSN1982-2596
AutoresBruno Melo Moura, André Luiz Maranhão de Souza Leão,
Tópico(s)Cultural, Media, and Literary Studies
ResumoNFL Brazilian broadcasts is distinguished by the interaction of fans through social media. By reverberating television content in another media, they establish the phenomenon of Social TV. The research pursues to respond how Brazilian viewers enjoy the NFL through Social TV. For this purpose, we performed a netnography based on three league seasons, through 2016 to 2019. Results reveal Brazilian viewers enjoy the NFL through Social TV because it propitiates them to participate in the broadcasting, what becomes more important than the games itself. Based on this, we argue that NFL fans and ESPN channels co-prosume a simulation turned possible due to the current mediatized world.
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