Development of K-Beauty Natural Cosmetics Package Design for Asian Women
2019; The Korea Society of Costume; Volume: 69; Issue: 8 Linguagem: Inglês
10.7233/jksc.2019.69.8.025
ISSN2287-7827
AutoresChanju Kim, Dogeun Oh, Mikyung Ro,
Tópico(s)Asian Culture and Media Studies
ResumoMany ASEAN countries have high growth rates in their cosmetics market, making them attractive markets with positive responses towards K-beauty and great interest in eco-friendly cosmetics. This study concerns developing package designs for Asian women reflecting Korean sentiment for K-beauty skin care products that use plum and ginkgo leaves as natural ingredients. The development process was composed of three steps : theoretical research, image positioning analysis , and design development. After positioning analysis of 340 domestic and foreign natural ingredient cosmetics package designs, eight categorical images were derived: clean, pure, technology, characteristic, natural, essential, elegant-feminine, and traditional. By linking how Asian women perceive K-beauty based on theoretical research, natural, essential, clean, and elegant-feminine images were selected as the four main images. Design development process was proceeded in the order of brand concept, brand naming & logo design, conceptual image, and container and box design. With
Referência(s)