Voltar
Artigo Acesso aberto Produção Nacional
BIBTEX RIS

O PLANEJAMENTO ESTRATÉGICO E O SEU PAPEL PARA A SOBREVIVÊNCIA DAS MICRO E PEQUENAS EMPRESAS

2020; Volume: 1; Issue: 1 Linguagem: Inglês

10.17648/2178-6925-v1-2020-20

ISSN

2178-6925

Autores

Matheus de Souza Lima, Charleston Sperandio de Souza,

Tópico(s)

Business and Management Studies

Resumo

This study aimed to analyze the importance of strategic planning in micro and small companies.Strategic planning has the function within the rules to describe as internal conditions of response to the external environment and as modifications in order to feed an instition.It is an administrative technique that analyzes the organization environment, creating the consistency of your opportunities and threats to the organization environment.The study had exploratory criteria and the bibliographic research method was used.It was found in the middle of the analysis, which is the mais reason for the difficulty of the emergence of new micro and small companies, resgarding the loss of existing capacity or the lack of capacity of managers and lack of organization planning especially before the insertion of business in the Market and during the firs two years of exercise.Conclude if strategic planning is importante and Revista Multidisciplinar do Nordeste Mineiro, v1.2020/01

Referência(s)