Portal de Periódicos da CAPES

A construção midiática da autoestima da mul- her pela expressão imagética (Estudo de Caso: Revista Vogue)

2019; Universidad de Los Hemisferios; Volume: 23; Issue: 106 Linguagem: Inglês

1605-4806

Ricardo Nicola, Camila de Paula Gallate,

Media, Gender, and Advertising

The research presented here is a case study of Vogue Brasil magazi-ne. Carried out through site and bibliographical surveys, it contains interviews with consumers and psychologists about aesthetic stan-dardization in the choice of models that print the covers of the maga-zine. As well, for this research was carried out the analysis in real time during six months of each edition released in a given period. The aimof this study is to promote the debate about female aesthetic andbehavioral standardization, through the analyze mentioned above. It has its justification based on a context of diversity, identity and res-pect for differences, discussing social inclusion and standardization of the female figure.