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Connectivity, flows and dynamics of reconfiguration in Brazilian broadcasters in face of the digital ecosystem.

2019; Editorial Universidad de Sevilla; Volume: 1; Issue: 17 Linguagem: Inglês

10.12795/comunicacion.2019.i17.04

ISSN

1989-600X

Autores

Luiza de Mello Stefano,

Tópico(s)

Radio, Podcasts, and Digital Media

Resumo

espanolAnalizamos como los principales canales brasilenos de television publica y privada (ESPN Brasil, GNT, Rede Globo y Multishow) amplian lenguajes desde el surgimiento del ecosistema de comunicacion conectiva, en el que la television y la web entran en simbiosis. La carrera para promover estrategias y traer participacion proporciono escenarios que cambian la fluidez en la ecologia digital. Concluimos que a pesar de los cambios para este nuevo escenario aun son inciertas, hay una clara preocupacion por parte de las emisoras brasilenas en proponer acciones para ser mas atractivas y adecuadas al actual contexto televisivo. EnglishWe analyze how the main Brazilian channels of public and private TV - ESPN Brasil, GNT, Rede Globo and Multishow - are expanding languages from the emergence of the connective communication ecosystem, in which television and web enter symbiosis. The race to promote strategies and bring engagement provided scenarios that change fluidity in digital ecology. We conclude that although changes to this new scenario are still uncertain, there is a clear concern on the part of Brazilian broadcasters to propose actions to be more attractive and appropriate to the current television context

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