Portal de Periódicos da CAPES

Grado de satisfacción en la prestación de servicio de restauración en los puertos de la provincia de El Oro

2019; University of Talca; Volume: 15; Issue: 2 Linguagem: Inglês

10.4067/s0718-235x2019000200180

0718-235X

Enrique Germán Pérez Maldonado, Rosa Ángela Cedillo Ordoñez, Melissa Paulina Calle Iñiguez,

Logistics and Transportation Systems

Tourist activity and gastronomy are intrinsically linked, because when tourists visit a new destination, they require a restaurant service to meet their needs. That is why the big question arises: What is the best place for a taste of typical gastronomy of El Oro? In this context, a research has been carried out, with the objective of analyzing the degree of satisfaction of the customer for the provision of food services in the ports of El Oro. A total of six evaluation criteria were established: service, product, facilities, image, security and prices. The methodology was a survey carried out through a Likert scale applied to populations of: Machala, Santa Rosa and Huaquillas. It is not only necessary to offer delicious dishes, but also to know the consumer and their wishes through satisfaction instruments not used in Puerto Bolívar, Puerto Jeli and Puerto Hualtaco. The results show a low level of dissatisfaction, but there is a need for innovation in the restaurants.