Capítulo de livro
Tourists’ Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites You to Santorini with Aegean Airlines
2020; Springer International Publishing; Linguagem: Inglês
10.1007/978-3-030-36126-6_96
ISSN2198-7254
AutoresΜαρία Σαλαμούρα, Αντώνιος Γιαννόπουλος, Foteini Moumouri,
Tópico(s)Consumer Behavior in Brand Consumption and Identification
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