Why Social Media Is Transforming Plastic Surgery
2020; Thieme Medical Publishers (Germany); Volume: 53; Issue: 01 Linguagem: Inglês
10.1055/s-0040-1709942
ISSN1998-376X
AutoresRod J. Rohrich, Ira L. Savetsky, Elizabeth B. Savetsky, Yash J. Avashia,
Tópico(s)Mobile Health and mHealth Applications
ResumoWe as plastic surgeons are in grave danger of losing our patients to less-qualified individuals who have taken the time to hone their digital communication and social networking skills. While we have spent countless hours on our medical education, research endeavors, and surgical training, we have failed to embrace a critical component of the future of our field: social media. The path from the patient to his or her doctor of choice has taken a turn. In a recent survey, public respondents were asked what was the most influential of all online methods for selecting a surgeon. Social media platforms ranked highest, beating out practice web sites.[1] Shockingly, 96% of these respondents were unaware of the type of board certification a plastic surgeon should have.[1] Patients no longer choose their plastic surgeons based on where they trained, what they trained in, and how long they trained in it. We have entered dangerous territory.
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