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Siyasal İkna: 23 Haziran 2019 İstanbul Yerel Seçiminde Adayların Facebook Kullanımı

2020; ASOS Eğitim Bilişim Danışmanlık; Volume: Volume 15 Issue 2; Issue: Volume 15 Issue 2 Linguagem: Inglês

10.29228/turkishstudies.42088

1308-2140

Tuğba Akdal,

Historical Turkish Studies

For political parties and politicians, who want to govern the society, introducing themselves and their ideas to constituents as to convince them that they are the best alternative has become the most important element of politics as to be chosen together with existence of democratic governance.Interaction feature of social media provides politicians with countless alternatives to communicate with constituents as to tell and persuade them about themselves and their intentions.In the study, it was aimed to evaluate the posts shared by Binali Yıldırım, the candidate of the Republic Alliance consisting of the Justice and Development Party and the Nationalist Movement Party and the posts shared by Ekrem İmamoğlu, the candidate of the Nation alliance consisting of the Republican People's Party and the IYI Party between 16-23 June 2019 for the local elections of Istanbul on 23 June 2019, within their political communication campaigns through their personal accounts on Facebook.According to the data obtained as a result of the analysis made in this study, both candidates concentrated more on the content such as photos and videos in their Facebook posts rather than long timeline texts.According to the FAGEO assessment conducted in the study, despite Binali Yıldırım had fewer followers than Ekrem İmamoğlu, he was more successful than Ekrem İmamoğlu with respect to the interaction rate.However, despite the fact that Ekrem İmamoğlu had more reach due to the greater number of followers when compared to that of Binali Yıldırım, he was unable to reflect this superiority of the number of followers to the rate of reach at the same rate.In the light of these findings, it can be stated that the increase in the number of Facebook followers affects the increase in the rate of exposure of the relevant followers to the message in the news feed; and this increases the potential for reach and, accordingly, interaction.