Portal de Periódicos da CAPES

TUTORIAL: AI research without coding: The art of fighting without fighting: Data science for qualitative researchers

2020; Elsevier BV; Volume: 117; Linguagem: Inglês

10.1016/j.jbusres.2020.06.012

1873-7978

Leon Ciechanowski, Dariusz Jemielniak, Peter A. Gloor,

Data Quality and Management

In this tutorial, we show how to scrape and collect online data, perform sentiment analysis, social network analysis, tribe finding, and Wikidata cross-checks, all without using a single line of programming code. In a step-by-step example, we use self-collected data to perform several analyses of the glass ceiling. Our tutorial can serve as a standalone introduction to data science for qualitative researchers and business researchers, who have avoided learning to program. It should also be useful for experienced data scientists who want to learn about the tools that will allow them to collect and analyze data more easily and effectively.